@KBG29 - While PS3 is excellent value at $399 SONY must be aware that in the current economic climate and while the PS3 isn't the dominate console it needs to be priced at a level where the average consumer believes its worth buying.
I strongly believe SONY is aiming for a $50 price drop this year (probably just before or at E3) in order to target a wider audience. Of course since their aiming for profitability SONY will wait until they can afford such a price cut.
(Besides PS3's last(and only) price cut was 18th October 2007... quite some time ago )







