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reverie said:

ofits of ¥77 billion, while 2006 was already burdened with PS3 development cost at profits of just ¥9 billion.

And seriously, why is BluRay so vital for Sony as a whole? How much royalties can you make on a standard that you're not even the exclusive owner of? How much would Sony Pictures lose if they had to start selling HDDVDs instead of BDs? Zero. And Sony Electronics? Maybe $250 million if they move fast.

 those numbers are a JOKE!