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@greenmedic88:

"Under those considerations, why is the PS3 even selling at all?"

That, I think, is the key question. Because if they were as comparable as some suggest the price difference would be a killer, and it clearly isn't.

I can think of a few reasons that go beyond the technology arguments, but a significant one is probably that the PS3 isn't made by Microsoft, which isn't everybody's favourite company.

Especially outside the US, where I guess American dominance is disliked about as much as Americans dislike Japanese dominance.

And, really, if consumers are willing to spend an extra 200 dollars to not buy your product, you have some significant problems with your brand.