GDC: We’re “broader” than mature-rated content, says Nintendo

[dharh]

mike_intellivision said:
It seems as if in (almost) everyone's judgment that there is an implicit assumption that M-rated = mature.

M-rated (by the Entertainment Software Advisory Board for US/NA) = mature-content suitable only for those ages 17 and over. It is the equivalent to an R-rated (restricted) movie.

For example, teen slasher films are rated "R" by the Motion Picture Association of America. However, only adolescents, teenagers, and early 20s generally find the standard teen slasher film entertaining.

On the other hand, you can have "mature" topics and themes. These can be seen in anything from a film suitable for General audiences (G), to ones requiring parental guidance in general or especially for those under age 13 (PG, PG-13), to films restricted to those age 17 or older unless accompanied by an adult (R), to those which are not meant for children or those under age of 17 only (NC-17). [Notice I did not say X-rated, which was usurped by the adult film industry and is no longer used by the MPAA).

Unfortunately, most of what gets passed off as "mature" for video games resembles the former rather than the latter.

Meanwhile, generally Nintendo looks for things that can be enjoyed by all -- even if the themes are not always understood by all.

Mike from Morgantown

 

That is primarily because of a double standard in society.  Also, the male demographic that enjoys the R and NC-17 content extend into the 30s.  Almost every one of my male friends enjoy those teen slasher movies you talkin 'bout.