It seems as if in (almost) everyone's judgment that there is an implicit assumption that M-rated = mature.
M-rated (by the Entertainment Software Advisory Board for US/NA) = mature-content suitable only for those ages 17 and over. It is the equivalent to an R-rated (restricted) movie.
For example, teen slasher films are rated "R" by the Motion Picture Association of America. However, only adolescents, teenagers, and early 20s generally find the standard teen slasher film entertaining.
On the other hand, you can have "mature" topics and themes. These can be seen in anything from a film suitable for General audiences (G), to ones requiring parental guidance in general or especially for those under age 13 (PG, PG-13), to films restricted to those age 17 or older unless accompanied by an adult (R), to those which are not meant for children or those under age of 17 only (NC-17). [Notice I did not say X-rated, which was usurped by the adult film industry and is no longer used by the MPAA).
Unfortunately, most of what gets passed off as "mature" for video games resembles the former rather than the latter.
Meanwhile, generally Nintendo looks for things that can be enjoyed by all -- even if the themes are not always understood by all.
Mike from Morgantown
 I am Mario.I like to jump around, and would lead a fairly serene and aimless existence if it weren't for my friends always getting into trouble. I love to help out, even when it puts me at risk. I seem to make friends with people who just can't stay out of trouble. Wii Friend Code: 1624 6601 1126 1492 NNID: Mike_INTV |
