@NJ5
I remember reading that the Wii was having a margin of about $40 per console _at launch_.
Considering that its GPU did cost less than 30$ - again at the time - I don't see how having a 720p capable GPU could eat up that margin.
At the time I bought an Nvidia series 5 card for my PC for $68 _in a shop_, and that could run HL2 Lost Coast and Ep1 with all of their HDR effects at resolutions higher than 720p and framerates higher than 60fps.
Can we suppose that Nintendo could buy equivalent GPUs from ATI for about $40 each? That cuts $10 from a margin that was $40 at launch, but is probably even greater today.







