The Value argument is fine, but of course in most cases value purchases are more expensive and target a smaller percentage of buyers than the price argument.
I do think the article is right in as much as Sony really does have to bite the bullet on this. It's either:
Stick to value, accept its aiming for a smaller demographic than mass market and focus on profit.
Cut the costs, drop the price and go after mass market with an acceptable up-front cost (which is what mass market purchasers look at primarily).
Right now (understandably) Sony would love to get both, but that's not going to happen, and the current Credit Crunch is making things a lot worse as it tends to drive more consumers to use price in preference to value to make decisions.
Try to be reasonable... its easier than you think...
