Mario and Sonic will sell 4 million - Sega

[shams]

elprincipe said:
shams said:

Everyone seems to be understating the Olympics license. Its only the BIGGEST sporting event in the world. Forget the Soccer World Cup. Forget tennis, cricket, rugby, F1, etc... the Olympics dwarfs them all

Um, no. No way. The World Cup is FAR bigger than the Olympics. In fact, just the football (soccer) competition in the Olympics, which is limited to under-23 teams for the most part (three overage players allowed per team), draws more viewers than the rest of the sports combined. The World Cup's ratings are far above any Olympic event; the World Cup Final in and of itself draws well over 1 billion viewers.

Hmmm...

I had a long reply typed up, did some research only to find out that I may actually be wrong.

These Olympics will be huge in the US, China, Russia, Japan, Australia - and probably other countries.

The World Cup is huge in Europe, much of Asia, and probably other regions (how popular is it in the US?).

I would find it hard to believe though, that over the entire event (as the Olympics have non-stop coverage for a month) that the World cup can beat in it terms of total viewing hours. In terms of peak viewers (at any time), the World Cup would easily win though.