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TWRoO on 29 March 2009
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Oyvoyvoyv said:
TWRoO said:
Star Scream said:
I think the problem here is that some half of the DS users (according to Nintendo) are female. That's why stuff like Leyton and Cooking Mama charted better than Chinatown Wars. I think Rockstar themselves said they hoped Chinatown Wars would expand DS audience...


And maybe it will, even though the opening was less than impressive. There's a DSi launch in a few days, and maybe people will pick up CTW with it...

Half in Japan.

In the USA it is only 27%.... though for last years buyers it was 48% (which means that 27% is increasing)

 

As of when is the 27%?

If both are as of end of the year...That means
Let's say there was a 50-50 split last year.
That's 6M - 6M (a bit less on both sides).

The total DS sales are 31.6M. So, the total is 8.5M women, 23.1M men.
Before the year, the result had then been
2.5M women, 17M men.

Obviously, that's not the case. So the 27% data has to be 3/4 of a year, or more, old.

If you say it is as of the end of July 2008, that results in.
Men - 18.25M
Women - 6.75M

If the sales have been split 55-45 since then, that leaves us with
Men - 22.5M
Women - 10.75M

And I'm guessing the data is older. It's probably at around 33% now I'd assume.

Well I ot it from joystiq's live blog of Iwata's keynote speech:
http://www.joystiq.com/2009/03/25/joystiq-live-from-nintendos-gdc-2009-keynote/

Although I recalled the 47% wrongly as 48%.

9:44AM "Here in America, over 20% of Wii owners had no other video game system in their house when they made their purchase. These players have to be considered expanded audience." In 2008, NPD found that 47% of DS players were female – 27% life to date.


It's possible there was a misinterpretation and the 27% was the Life-to date from the end of 2007, then you add 2008s sales, but it doesn't imply that in the blog (I really wish someone had been able to video this so we can see hiim speak every word, live blogs are so hard to trust when some of them make mistakes)