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It is a good thing because games are more likely to be high quality if they cost so much more to make. Well-run companies are not going to pour enormous amounts of money into lousy games for the most part. And all those lousy cheap games that try to cash in will really get punished by consumers since the difference will be so big and noticeable.

As far as cost to enter the market and independent developers, those things are actually *improving* because of XBLA and PSN.



We don't provide the 'easy to program for' console that they [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so the question is what do you do for the rest of the nine and half years? It's a learning process. - SCEI president Kaz Hirai

It's a virus where you buy it and you play it with your friends and they're like, "Oh my God that's so cool, I'm gonna go buy it." So you stop playing it after two months, but they buy it and they stop playing it after two months but they've showed it to someone else who then go out and buy it and so on. Everyone I know bought one and nobody turns it on. - Epic Games president Mike Capps

We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games. - Activision CEO Bobby Kotick