For me, a vivid artistic style is one of the most important aspects of a game. Gameplay is still key, but it is the look the game that gives a player his first, lasting impression.
Personally, I'm a fan of animated films, and I give a lot of thought to the differences between hand-drawn animation and video-game animation, and how to bring out the best of both worlds.
I don't have a real preference between 2D and 3D games. One absolutely gorgeous 2D game is the PS1 title, Legend of Mana, but new techniques and technologies have done wonders for the expressive capabilities of 3D games, and while the effort involved is much greater, the results can be equally great. The new Prince of Persia is a good example, as is Valkyria Chronicles.







