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Cypher1980 said:
WereKitten said:

@Cheebee

"And when you walk into an electronics store and see a Bluray movie for 30 bucks, and the same movie on DVD for 5, the vast majority of mankind will buy the DVD, simple as that."

That's a harsh difference indeed... but where did you see that exactly?

In Italy prices go like this (example is Iron Man when it came out in fall ):
DVD : €22
2 DVD edition with extras: €28
BluRay edition, same content of the 2 DVD one plus a few smaller extras: €32

Today you find them discounted at 10€,13€,19€ respectively. And I guess this country is actually bad when it comes to movie prices.
Sure, DVD is cheaper. But for everyone going for the extras, the BR edition is only a few bucks more. It seems totally worth to me.

Its not fair to compare discounted BluRays to standard price DVD's.

In my local UK supermarket

Dark Knight DVD - 6.99

Dark Knight Blu Ray - 17.99

Thats a 250 percent price difference.

Fact is at the moment you pay a premium for Blu Ray.  It wont always be the case but it is right now

 

Technically, not enitreyl correct... 17.99-6.99/6.99=11.00/6.99= 157% is the price difference :)

But nitpicking apart, I was not comparing discounted BR to full price DVD. Both at full price and discounted you still pay a premium for BR, but it's still at the same price range where DVD was, say, 3 years ago. And people bought DVD like crazy 3 years ago. The premium over DVDs is again of the same order as the difference between normal and extended edition, and that was a price premium that people seemed rady to fork.

Once they are cheap enough the percentage difference won't count at all: just to exasperate it, if DVD were 1$ and BR were 2.5$  do you think people would care about the 157% more?

Right now they can be percieved as "slightly expensive", but basically in the same price range of DVD. Give them a year and they'll cheapen enough to break down a few further psychological barriers.

 



"All you need in life is ignorance and confidence; then success is sure." - Mark Twain

"..." - Gordon Freeman