Cypher1980 said:
Its not fair to compare discounted BluRays to standard price DVD's. In my local UK supermarket Dark Knight DVD - 6.99 Dark Knight Blu Ray - 17.99 Thats a 250 percent price difference. Fact is at the moment you pay a premium for Blu Ray. It wont always be the case but it is right now
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Technically, not enitreyl correct... 17.99-6.99/6.99=11.00/6.99= 157% is the price difference :)
But nitpicking apart, I was not comparing discounted BR to full price DVD. Both at full price and discounted you still pay a premium for BR, but it's still at the same price range where DVD was, say, 3 years ago. And people bought DVD like crazy 3 years ago. The premium over DVDs is again of the same order as the difference between normal and extended edition, and that was a price premium that people seemed rady to fork.
Once they are cheap enough the percentage difference won't count at all: just to exasperate it, if DVD were 1$ and BR were 2.5$ do you think people would care about the 157% more?
Right now they can be percieved as "slightly expensive", but basically in the same price range of DVD. Give them a year and they'll cheapen enough to break down a few further psychological barriers.