WereKitten on 26 March 2009
Plus one could say that EA has been going through a rough patch for their own sins, saturating the market with yearly updates of their sport cash cows.
The fact that they knew they needed to move on and to renew their image is proved by their "Mirror's Edge"/"Dead Space" new phase. It did cost them a lot in 2007/2008 indeed, but their customers were probably burnt out anyway on sport title iterations.
In other words: those data alone don't make a statistic.
