NJ5 said:
Costs still increase very fast though. More than doubling in each generation according to the graph (which I hardly believe revenue does). And this is of course supported by the all red ink we're seeing today among publishers. I'm writing a front page article with a comparison of financial results between the last generation and this one for several publishers. I'm still collecting data but I suspect the conclusions will heavily support what I'm saying now. Here is the data for EA: http://www.vgchartz.com/forum/thread.php?id=63120
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You do realize that EA put close to 400 million dollars into R&D in 2008 don't you? Which is going to pay off for them years down the road.







