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Well they certainly did push downloadable content, although it seemed much more heavily leaned towards the Wii then for the DS. Storage solution announced/implemented, New WiiWare titles announced, Arcade games added to Virtual Console, Balance Board centric WiiWare game Vs. A couple of DSi games.

Iwata's keynote seemed focused on presenting the most economically affordable and low risk avenues for developers. (On systems his company makes) Probably why there were Retail DS games announced but none for the Wii, since even though making Wii games is relatively cheap, DS games are far cheaper still. He also talked about the downward spiral some companies get caught in, and talked about Miyamoto's process involving small groups of people.