mike_intellivision said:
And remember two things about this estimate: 1. It was based upon exchange rates at that time (and they have been quite volatile lately) 2. They are for the materials only. It did not include little things like assembly, delivery, publicity, etc. (It is silent as to whether this included a controller -- but a similar study on the Wii did not, so it is a point for discussion).
Basically, Sony will probably look to bundle until (a) the holiday season or (b) a more favorable exchange rate (lower value on the yen).
Mike from Morgantown
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yes it only includes parts but isnt the cost of those parts based off retail price. which includes store cuts on all the parts and non bulk discount. manufacturing and bulk pricing shouldnt be much more than that. also shipping is in the rp too







