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Publishers prefer booming starts over long time sellers. Well, I'd imagine most would.
If you sell 1 million first week, and 1.5 million in total, you will have sold almost all your games at full price.
If you sell 100K first week, and then 50K/month for 28 months, chances are most of the sales will be at a reduced price.  

 



http://www.vgchartz.com/games/userreviewdisp.php?id=261

That is VGChartz LONGEST review. And it's NOT Cute Kitten DS