SONY Pres: Time to raise the price in South Korea??
Advisor: Are you mad?? Did you say "increase" the price???
SONY Pres: Well... would you rather us lower the price in Japan??? It's coming out of your paycheck... Remeber, I'm that guy that signs those little pieces of paper.
Advisor: I'll notify South Korea of the price hike within 24 hours, Sir.
This is what I expect to happen.
4 ≈ One