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I have a disturbing little revelation for you all, which anybody with a head for numbers will have already realized: attach rates are ratios, meaning that they are not indicative of actual sales. An attach rate of 15 games sounds great at first, but if that system only has 5 million units sold, that means it's only sold 45 million units of software. While you could argue that this is a phenomenal number of games per user, it doesn't change the fact that the system has sold only 45 million units of software, far less than a system with 20 million units sold but an attach rate of 5 games.

Always look at the big picture before focusing on the little picture, or you will mistake the forest for a random collection of trees.



Sky Render - Sanity is for the weak.