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it says somewhere near the top that it is an exclusive deal.

http://www.microsoft.com/presspass/press/2008/jul08/07-14instantstreampr.mspx

And again, I'm not sayin that they are hoping that MS catches wind of the survey. They probably already talked to MS and are looking at alternatives.
My point is that this scenario could either result in MS paying more money or a cancellation of exclusivity. And they are exclusive.