There are some pretty key games on that exclusive list. Mario and Sonic, Boogie, Kirby, Nights... All of those games could be pretty significant sellers... Depends on hype, reviews, timing of release... If they go off without a hitch, they're all minor hits. One of them, Mario and Sonic, could be a multi-million seller... Nintendo regularly puts those types of games into 2 million territory... Mario Tennis, Mario Party...
"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."
Satoru Iwata, Nintendo President. Only slightly paraphrased.