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theprof00 on 21 March 2009
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Gnizmo said:

 I never said it wasn't a nice feature. I said having it exclusive isn't a big deal. Theres a difference.
I know you are saying that it isn't a big deal, and I'm saying it is. People buy PS3 solely for the BR, why not a 360 for streaming netflix? I know netflix has a box for 99$ or something, but a 360 has game playback, and a DVD player and it upscales. Plus, it's an extra feature that no other console has although they are all capable. If PS3 had it I would have canceled my cable tv already as well. I hope you can at least see how this is something people take into consideration when buying a system. I could buy a 360 and save 200$ by canceling cable tv for 5 months. And I have thought about it.

 Oh, and the way you bring it up is during contract negotiations. You casually mention other companies showing interest in it as well. Either that, or you send them a quick message saying you have been contacted by other companies and want to know if they would like to re-negotiate to an exclusive contract. This all assumes that the company showed some interest in keeping it exclusive.

listen, what I'm saying is that oftentimes exclusivity contracts can be renogotiated before the end because of certain clauses. The last studio that was exclusive to HDDVD and toshiba had a clause stating that a contract had to be renogotiated if it was the last company to still be exclusive. Exclusive contracts have loopholes, and loss of income is one of them. For example, if Netflix were to find out that they could be making 10 times the amount if they weren't exclusive AND if there was a provision in the contract to breech the contract if Netflix began losing potential revenue of a certain amount, then the contract could be renegotiated. Otherwise, you cannot renegotiate because a contract is binding.

 If Microsoft didn't try to put a price tag on it to be exclusive originally, thats a pretty big assumption  they probably didn't care where it went other than their service. Sending out a survey that may or may not reach the offices of anyone who can actually make a difference is a bad way to do it. You have no guarantee anyone will bite. Unfortunately that is the problem with surveys, on the other hand, it can still give a pretty good estimate of the number of people who would bite if the service was a reality As a general rule you want the people who can actually make these decisions to definately be informed. I'm not sure what you mean by this

There is one goal and one reasonfor sending out this survey:

GOAL: Find out who and how many people would pay the 9.99$ to watch netflix on wii

Reason: Estimate potential subscribers/ potential profit

Motives:

Break or renegotiate "exclusivity" contract. Which they are bound by according to MS.
MS contract is nearing termination date, going to use the information to get nintendo to sign a contract.

either way it shows a possible contract cancelation with MS.