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Khuutra said:
ChichiriMuyo said:
Which presupposes the idea that only videophiles are picking up BR. That's not the case, though. What we are seeing is stand-alone BR player sales up over 50% yoy in the midst of a deep recession. If it were just the videophile market going after BR, then sales would not be up so dramatically. The videophiles have already bought their BR players, and the general public is now going after them in greater numbers despite not necessarily having the money to afford such products in such a bad economy.

I agree. I have said before that I see Blu-Ray surpassing DVD within a fairly rapid timeframe.

My only point is that this is because Joe Average has opted to adopt this format rather than reject it. Videophiles did not do this.

"Average Joe" mainly move on price, when it comes to technology.  Therefore, the options are removed by the audio/videophiles (hence the HD DVD vs. Blu-ray HD format war).  After that, manufacturers take over by slowly converting them over to that technology by lowering prices.  What "average Joe" would buy a DVD player that's only $10 or so less than a Blu-ray player that plays DVDs AND Blu-rays?  The same thing happens for the Hollywood studios.  Have you noticed how they are beginning to devalue their older DVDs in light of DVD's slipping revenue?  You can't fight it.  It's the way of the world.