^Well, this "big name game" argument is prone to double standards. The problem is that games like Halo have only been recently got their third iteration with a spin off. Games like Gears, Mass Effect, Resistance etc. don't have that many iterations, so should be considered to be comparable in "big-ness" to innovative "hardcore" titles for the Wii like Madworld.
If you only count series that have three or more titles on consoles (MGS4, GTA4, Halo 3, FF13 etc.) as big established names (e.g. Gears 2, Killzone 2, Resistance 2, Mass Effect 2 etc), the Wii's competitors don't have as great as an advantage in that department.
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