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New game releases will change things. 18 to 25k in weekly sales for Wii in japan is pretty good. A big game release to notch Wii into the 50k to 70k region and build some momentum. Of all regions Wii price cut in Japan could be used as last resort. Wii so far ahead of competition it does not really matter its sales drop closer to its rivals.

Just blame the bad state of the world economy. Consumers are trying to save instead of spend in uncertain times. Consumers do not see consoles and video games as necessary items.