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steven787 said:
The argument is flawed in so many ways.

Bluray doesn't have to "beat" DVD. It only has to be profitable and it is.

Will it last? Probably, Blurays aren't expensive to transport and store. Will it become the standard? No, it will always be a semi-luxury item because DVD is good enough for most people and viable HD downloads for the masses are just around the corner.

Blu-ray is the successor of DVD.  This is what the HD format war was about.  Your statement about DVD being "good enough" for most people was the same for VHS (as seen is the links I posted a few pages ago to old VHS vs DVD sites).