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NanakiXI said:
I think 12% for Blur-Ray is great considering that only 5%(maybe 10% max) of DVD's titles are released on Blue-Ray. I think they still count the sales for DVDs that were released since launch of DVD itself Vs. Blue-Rays smaller catalog. But that is my opinion.

That's because those 10% of DVD titles is where a HUGE chuck of the money goes to (big Hollywood titles).  Those are all on Blu-ray (no "e") unless shot in 480p.