What Can Sony Do To Turn The Tide Now?

[chalksalad]

I don't think Sony is looking to turn the tide. They are probably more interested in turning a profit.

Finishing first for this Generation is fine but since this isn't sports you can have more than 1 winners. Remember that Nintendo finished second with the N64 and 3rd with the GC but they still made a profit from those machines and at the end of the day this is what pays the bills.

Sony has other interests to pursuit, namely Blu-Ray. It's their cash cow for the next twenty years (or more). That's why they send in the PS3 (sacrificed?) to deal the crucial blow to the opposition (HD-DVD) by raising the numbers of the installed base.

The 10 year cycle makes sense on such a huge investment but as soon as MS and N roll out something new the PS3 is going to be branded as old-gen and loose most of it's shine.

Sony and MS have to sit down and think hard on what they'll offer in their next consoles, since it's clearly obvious that raw power and high end graphics do not a winner make!