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Is it just the price cut that can spark sales to match that of 360 and Wii or is something else needed?

Personally i don't know what else Sony can do. They have had great games that have done ok but they don't seem to be having any boost effect to hardware. A little boost and then back to normal. The boost in Japan has been far greater then in europe and america but even that was only top of 40k. In comparison to say the 360 selling 100k + a week in US that is small fish.

So be interesting to hear what people think. Or is it just a case of cheapest wins and the PS3 won't ever be the cheapest so = lose?