Capcom does not seem to have a clue.
And Sven seems to be a bit of a .... (insert appropriate NSFW word for jerk of your choice).
Sven's words are technically true, but fail if you look at releases outside of Japan or games developed specifically for that system. In other words, they fail on reach and effort. The first point really shows how his speech must be parsed -- because he knows he is speaking primarily to a western audience from his western base but yet he is citing efforts in Japan. Of course, when he talks about Zack & Wiki ads, he always brings up the $2M spent on TV in Japan (which seems both misguided and overdone -- especially in light of the rule of thumb he mentioned that marketing is targeted to be between 9% and 12% of total sales -- which means 400k or so of a niche title new IP in a market that is not buying console games this generation except for known quantities).
Mike from Morgantown
Mike from Morgantown
 I am Mario.I like to jump around, and would lead a fairly serene and aimless existence if it weren't for my friends always getting into trouble. I love to help out, even when it puts me at risk. I seem to make friends with people who just can't stay out of trouble. Wii Friend Code: 1624 6601 1126 1492 NNID: Mike_INTV |
