The thing is that profit margin does not really shows how well a paticular game performed. What gives us a better idea of the performance of a game is how many dollars earned for each dollar spent.
I have read in various places that a x360/ps3 game costs around 30 million dollars to produce, while a wii game costs around 5 million (correct me if i'm wrong)
So let's do the math:
x360:
5 million copies of waw sold -> 5 million x 60 dollars = 300 million dollars.
300 million - 30 million of costs = 270 million of profit
270 million of profits / 30 million of spendings = 9 dollars for each dollar spent.
wii:
1 million copies of waw sold -> 1 millions x 50 dollars = 50 million dollars.
50 million - 5 million of costs = 45 million of profits
45 million of profits / 5 million of costs = 9 dollars for each dollar spent!!
So that means, WaW on the wii was as lucrative as WaW was of the xbox 360, even if on the wii it has sold only 1 million copies. (I know my calculations are a little rough, but is should not be that far of real facts.)
