Sony Faces Heat From Game Publishers

[theRepublic]

Darc Requiem said:

sinha said:

 

"PS3 sales in the next 12 months are likely to total 14 million, compared with 28 million Wiis and 9.7 million Xbox 360s, according to the Daiwa Institute of Research, a Tokyo-based researcher and consultant."

 

I'm confused... why would Sony need to drop the price when they're already going to outsell the 360 by 4.3 million over the next 12 months?

 

 

I'm curious as to why anyone would think the PS3 would outsell the 360 by any amount at this point. Since MS is based in the US, they are actually in the best position to institute a price cut. So even if Sony could find a way, MS would likely counter with a price cut of their own. This would nullify most of if not all of the potential sales gain the PS3 would see from a price cut. The PS3 couldn't outsell the 360 last year and honestly I think that was their best shot to gain any ground. If Sony could have cut the price, they would have last holiday season. There is no way they'd let MS pound them like that during the busiest part of the shopping year.

These two posts hit the nail on the head.

The only thing that I would add is that Sony's financial position just isn't suited for a price cut right now.