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Globox82 said:
In a long run PS3 will make sh1t load of money to Sony. Why? Well Blu Ray, Last time they didn't get much money from DVD sales, but with Blue ray it is different story. Not only this gen but when next gen both MS and Nintendo adopt Bluray in next gen systems( you know they will) they will pay licence fee to Sony for every disk/game sold.
Cell tech will be used in next PS, so even if it looks bad in a long run it is smart move. Just like in poker, long run is what counts.
Props to Nintendo, they know how to make money and stay in biz.
Ms? Well someone has to much money...

Assumption #1: Blu-ray will win the format war against DD (unlikely)

 

Assumption  #2: Nintendo will follow the "HD trend" of the two losing consoles, while they are winning big with making simple, cheap hardware and software.

 

Assumption #3: Hardware superiority makes a console win.