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This thread has reminded me a great deal of the disconnect between the average consumer's understanding of the economy and the producer's. To the average consumer, there's no reason why prices should have to go up; they're fine right now, and who cares what those big-headed fools are saying in government, I want my money to go just as far now as it did 10 years ago!

To the producer, price raising is a necessary evil; the alternative is usually descent into self-destruction. It may seem like that's not the case when the difference is between, say, $5 profit and $5 loss per unit, but you have to take economies of scale into account: selling at a $5 loss for 10,000,000 products is a $50,000,000 loss you're taking. A small number times a big number is not a small number.

Nintendo is not "evil" for raising their prices in response to current exchange rates resulting in a loss if sold at the current lower price. They're what they've always been: survival-minded.



Sky Render - Sanity is for the weak.