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thx1139 said:

Really what was Sony's plan with the PS3.

Right now the PS3 still isnt profitable, hardware is still so costly that this past holiday quarter with everything profitable in the games division (PS2, PS2 Software, PSP, PSP Software, PS2 Software), but the PS3 hardware, the division posted a 4 million dollar profit. 

Nintendo and Microsoft certainly plan 2011 or 2012 (my bet) launches of new consoles. 

So when and how did Sony ever plan for the PS3 to be profitable? Was the plan that they wouldnt drop the launch price until say end of this year?

This isn't true is it? Are you saying they lose money on every console sold? Because I am pretty sure they are making profit on one game and a console.