Overall, I don't see how Sony could possibly screw up next generation as much as they did when developing the PS3 with Kutaragi's rediculous ambitions.
1. They don't have the gigantic market to fall back on so the can't necessarily rely soley on brand name as much as they did early this generation.
2. They currently have the most technologically advanced console, if they simply upgraded a few features, such as the blu-ray reader and the RAM they could release the PS4 without it being significantly more expensive than the PS3 and still probably be ahead of the competition technologically.
3. They're online service will already be established with PSN. Assuming Sony is able to fix a few key issues this generation they won't have to change a thing for it to migrate to PS4.
Designing a PS4 shouldn't cost Sony anywhere NEAR as much as the PS3. In fact, it shouldn't even cost them as much as designing the PS2 it the play it smart.
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