| Killzowned said: I don't care what their plan was, all I care about is that they put the best console out so I hope they do the exact same thing next generation. They may not be profitable but you can always count on Sony to put the best piece of hardware and games out there. |
The "best" is purely subjective and can not by proven; for instance I value my opinion much more than yours and I don't think Sony has either the best hardware OR the best games this gen.
I think Sony's agenda was establishing Blu-Ray as the successor to DVD, and they used the strong brand equity they had established in the Playstation brand name to accomplish that goal. I believe, they honestly thought that the strength of that brand name would carry them to similar levels of success they had seen in previous generations. Instead however they have experienced a backlash which has diluted the power of the Playstation name while simultaneously giving both of their competitors higher market share AND brand awareness.
I don't think that means Sony is going to die; I do think they will not pursue that business model again next gen.
