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1337 Gamer, you'd be suprised about the demographic that these games sell to.

They're selling to all my mates that upgraded to Wii from the PS2, i.e. the casual crowd.. They generally buy the sports games, GH, Mario Kart/Super Smash and they have one or two rail shooters in their collection because they think they're...

'hardcore!'

Not in the way many people here would but the casual definition. An old school game they see as 'Hardcore!' Recent examples have been HotD: Overkill and MadWorld.