America Up!

[Hyruken]

justinian said:

@hyruken

At a time Nintendo is considering raising the price of the wii (in the UK and I am sure Europe will follow) you recommend Sony cut the price of the PS3 which is already selling at a lost.

It's simple economics that make this so unlikely, but maybe not impossible.

You see this as war against x360. Sony sees this as a war against the survival of their gaming division and the recession.

There is a BIG, BIG difference.

 

If it is "simple economics" then why would Sony bother at all? If they are just to make a loss as you say then why not just say "we'll we tried lads, lets call it a day for the PS3 as we are not making any money?".

Sony needs to keep the PS3 selling, it will make losses, especially at this financial meltdown times. But it will set itself up to make money in the long run by having as many of them out there as possible. It will be able to do what MS is doing and get money from it's games. Sony is spending a vast amount of money to try and be number 1,2 not to be number 3.  Look at the Wii. It sell's shead loads of software because it has a lot of people with the console. Most companies make a loss on their hardware, that is nothing new and will continue to be that way. But you can make that money back from your software. If the PS3 numbers go lower and lower then that will make Sony lose just as much money due to that effecting the image of the company.