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Nik24 said:
Well, keep in mind there's a PC-Version.
So he's probably refering to XBox360/Pc+PS3 (50/50)

I think you're correct. Edward Williams was referring to the addressable market for the DLC when he asked about the ratio of units sold on the 360 platform. Therefore, the 50/50 ratio probably means 360/(PS3+PC).