its a a fascinating article to read as a journalism student, the intro and conclusion are quotes from Pachter basically generalising the entire Wii demographic and using sales figures that are completely incorrect.
Middle talks about a few games, one is casual, cheap, non advertised crap, the other SW Wii was tested with audiences very often in order to improve it and make it suitable for casuals, eg. auto rail slide.
But the thing you remember is the writer agreeing with Pachter and his "quotes" book ending the article.
http://www.gamasutra.com/view/feature/3956/can_you_create_a_musthave_wii_.php
“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.
