While Pachter isn't speaking for everyone and certainly not for anyone who would be on a site like this I totally agree with him when it comes to your typical 'new gamer / Wii owner'. They don't know what's good. They rely on word-of-mouth and impulse buy what they recgonize or looks like a fun game.
That's largely why Carnival Games has been a hit because people immediately know what it's about. Whereas EA's Playground wasn't nearly as clear on what it offered and didn't sell anywhere's as much.
Sega is pretty smart with what they're doing as well. House of the Dead? People know what that is and that it's fun. Mad World? People won't be familiar with the game but the title, imagary and concept are very pure - despite hiding a deeper experience more core players will want too. I mean it's all about literally ripping people to shreads in totally over-the-top ways. Easy to grasp, looks like fun. The Conduit - Pure run and gun shooter. Kill alien invaders. No cover system, no squad, no online co-op, just pure move and shoot. Even Mom can understand that.
EA & Activision also understand this principal but mini-games and kart games are now a dime a dozen and you have to do something either of expectional quality or innovation to stand out now - something neither has shown so far (at least not in those catagories).
Deadly Creatures? What the hell is that? Looks like some documentary game. Play as a bug? It doesn't sound like a fun concept to the average joe. Sits on the shelf. But maybe word of mouth may save this one - but I doubt it, Mushroom Men has the similar reviews and same concept/problem.
And I'm too verbose. Shutting up right about.... now.
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