Who said x360 has no good exclusive this year? Halo Wars, Star Ocean 4, The Lost and Damned say Hi.
Star OCean was a great success for X360 in Japan. They will never win Japan but it is still doing better than expected.
Halo Wars will go neck and neck with Killzone 2 in terms of sales WW,
And The Lost and Damned already the best selling DLC and generate alot of new sales for GTA4.
Seriously, the most Sony can drop is down to $299.99 and by that time Microsoft will have revealed their Q4 big guns at E3 and with a $150.00 Arcade unit and a $250.00 Pro system, How can Sony ever going to win the war when in customer minds and economy time like this, budget and value is important.
Don't forget Big games like COD MW2, Guitar Hero 5, Madden 2010, Bioshock 2, and 99.9% of all third party games will be availble for both consoles and Third party games sell, play, and look better on a cheaper console and some x360 games even has exclusive DLCs. In simple economic, xbox will more than likely increase their lead over PS3. A few exclusives like Uncharted 2 or a GOW3 will not be enough...just look at LBP and KZ2.
The truth is $150>>>$300 no matter how many bells and whistles the PS3 has.
