| RolStoppable said: An interesting case in point has been Call of Duty: World at War on the Wii. It launched with low numbers, retailers didn't stock a lot of units, it was called a major flop. Some weeks after release Activision decided to make commercials specifically for the Wii version of WaW and sales started to increase. While one could say "Christmas boost, nothing unusual.", the January NPD showing the game still in the top 20 should be evidence enough that TV commercials have indeed a lasting impact on the sales of a game. |
Interesting, but one thing I've noticed is games still do well in january and into Febuary. People buy after Christmas due to getting money/gift cards and rain checks on gifts (especially if they were sold out before hand). I think that may be one theory.
It's well written though. I'd like to see some more examples if you could.
