The power of marketing can never be underestimated. Look at Halo for example. There were adverts everywhere for that game, on buses, on TV, on soft drinks - absolutely everywhere. Proper marketing can move a game from being pretty good to a cultural phenonemon. Too many publishers only put adverts for their games on gaming websites and I don't know how much of a difference that actually makes since the people visiting those sites are probably already going to buy the game anyway. I can't say an advert for a game on one of those websites ever swayed me into buying it.
Playing: InFamous, Super Robot Taisen OG Saga, Modern Warfare 2







