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Bill Gates will get bashed by the media regardless of whether he does or doesn't use competitors products. It's the type of situation where you're facing a brick wall either way. If he did use an IPOD it would make the Zune go down the shitter as far as hype and advertisement. Look at what happened when Britney spears was under contract with Pepsi and was caught drinking a Coke? Coke was percieved to be the superior product after that. Now that Pepsi fired her, the image is back at 50:50, leaving consumers to make the decision for themself. Not to mention Pepsi gets their advertisement in during the superbowl, big time.