starcraft said:
No Sony did not spend $60 million on advertising like MS did, because MS spent only $10 million on advertising for Halo 3. I didn't realise Sony had spent so much on the game's advertising. We knew the development budget was astronomical, but with such a large advertising budget it really calls into question whether Sony will profit off the game. The vast majority of reviewers however, feel that Halo 3 is the better game. |
What? We don't know how much Sony spent either on their marketing.
And that $10 million was just for the "Believe" campaign. I heard numbers between $30 and $40 million spent on marketing covering everything.
And here's the link about the $10 million for being just for the "Believe" commercials.







