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Hype never hurts a game's sales. It may make fanboy's hatred for a franchise grow stronger and nit pick and post thread after thread about how a game is overrated, but that doesn't take away from the sales. Even if being over hyped were to influence a portion of people not to buy a game it would have influenced 10 times the amount to buy the game. Usually the people that hate the hype for a game are the ones that wont buy the game anyways. They just get more focal about why they hate the game. Too bad that doesn't effect the bottom line.