| Demotruk said: Rubido, as I said Nintendo is following the Blue Ocean Strategy, it's not simply a separate market of core and casual consumers which Nintendo need to win. This strategy REQUIRES non-competition over the core market, it doesn't work if you try to compete for it(by which I mean, react with price cuts, spend more money on core games than your competitors, etc.). I suggest you read about it, the link in my sig is useful for that. |
The strategy does not require non-competition at all. It requires a new market in which there is no competition. There is no reson not to compete in the red ocean as well. The blue ocean is taken already.
It has more to do with looking out for good efforts from third-parties than anything else. This is important for a long term strategy and if this scenario happens, it would not be good to just let go of the red sea market as well.
By the way, don't read stuff from Sean Malstrom. He is a HUGE fanboy, therefore blind, describing the current scenery. I don't think it's a good thing to listen to the description of a scenery from a blind guy. He might say everything you want to hear, but in the end, you're still getting an image from a blind guy.
