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Marketing and as someone else mentioned the 360 is doing best in NA where game purchases are at its highest.

MGS4 sold well full stop, LBP done pretty rubbish numbers looking at the price of the game at least here in the UK however it was a very hard game to sell. Resistance 2 simply did LOL which proves justice exists because that was one awful game.

The demographic for 360 owners is also teens and men whom have hefty disposable income so that could be a reason. PS3 owners are all high class and do not like purchasing objects which cost less than £100 so that could be another reason for the terrible sales.